About The
Graphic Arts
Blue Book

About The Blue Book

who we are advertising database research

Who We Are:

Founded in 1909 by printer Abraham Franklin Lewis, Graphic Arts Blue Book / AF Lewis represents the largest, and most current, comprehensive and trusted database of North American graphic arts professionals available anywhere - including more than 110,000 individuals at over 65,000 locations encompassing printers, trade shops, and suppliers. Our database consists of real people at real companies operating well-defined classes of graphic arts equipment--and can be segmented using any combination of region, company size, job title and product and equipment - including over 30 different business classifications and over 60 types of equipment.

Behind the "industry standard" Blue Books, our database is maintained by an experienced full-time staff of editors and researchers. We comply with NCOA standards and contact ALL North American printers at least twice a year - providing the industry's "true universe" and allowing us to guarantee 99% deliverability on our mailing lists.

Our Blue Books and our database are the basis for unique advertising, database and research products and services used by the industry to support their sales and marketing objectives -- providing lead generation, market research, database development, direct marketing and budget and territory allocation planning -- to name just a few.

While most of the industry's major manufacturers, suppliers and trade associations have relied on us to support their sales and marketing efforts, companies of all sizes can benefit from our products and services. In fact, many of our projects are regional advertising programs or targeted direct mailing lists for equipment and supply dealers, trade associations, paper & envelope mills & merchants, trade shops, auctioneers, suppliers to the trade and lending institutions.

We're anxious create a customized program to support your specific sales and marketing needs. Please contact Carl Sartori, Director of Sales (646-746-7429) to discuss how we can best work together.

Products and Services:

• ADVERTISING

Advertising In Print:

• The Graphic Arts Blue Book - Published continuously since 1909, the Blue Book is the graphic arts industry's most trusted trade and reference directory. Eight regional editions of the Blue Book are published annually covering the entire US and Canada. Copies of their local edition are sent to every printer in the US and Canada, providing advertisers with a unique and high profile opportunity to reach printers on either a regional or national basis. Available Blue Book services include advertising, inserts, enhanced listings and logos. Click here to learn more about Blue Book advertising opportunities.

Advertising On-Line:

• www.gabb.com - The graphic arts industry's premier online reference aggregates the content of the Blue Books as well as a wide range of related information. Closely integrated with the Graphics Arts monthly website (www.gammag.com) our sites offer the industry's largest online audience with a combined traffic of over 40,000 unique users and 375,000 page views / month. Advertising opportunities include search and category sponsorships and banner advertising. Click here to learn more about Blue Book web products.
  
  

• Sponsored e-letter Service - We send regular email updates to our database of industry professionals. We can include your logo and link in these regular announcements reaching over 23,000 printers. Please ask your Blue Book sales rep for more information.

• DATABASE

Mailing Lists - We offer the largest, most current and most accurate database of the North America commercial printing and allied industries broken out by a wide range of demographic criteria -- including 30 business classifications, seven employee size ranges and over 60 equipment profiles. Customized mailing lists or unlimited usage databases are available in range of formats. Click here to access our count request form or click here to see our list total counts.

Broadcast Email Service - Schedule a Broadcast Email to reach the individuals you need to grow your business. Using the Blue Book broadcast email database, your unique message can target those prospects who can use your services or products. In order to maintain the highest value to our customers, we restrict the number of broadcast e-mail conducted. Click here to learn more about our broadcast Email Service.

Database Services - In addition to list rental, we also provide a wide range of database services to help you better organize your sales efforts and best achieve your specific marketing objectives. Our data can be integrated into virtually all leading contact management applications including ACT!, GoldMine, Access, and Filemaker Pro, and we can also provide our Data Manager, proprietary software which allows you to do complex queries and a variety of output options from your desktop. Click here to get additional information. Database services include...

• Merge / Purge / Append - We can merge your database against our database using your pre-selected criteria to add only the records you want / do not have, or append to your database information from the Blue Book database -- i.e. equipment profiles, employee ranges et. al.
  

• Sales Database Requalification - We will update your database via telemarketing to your contacts, providing you with the most current information available on your customers.
  

• Sales / Trade Show Lead Qualification - We turn your sales leads into a fully populated database including contact information and a related company profile. We can also provide a database of new prospects which mirror your lead profile.
  

• Custom Demographic Datasheets / Mapping - We can create reports / mapping which allow you to target specific regions, business classifications and/or equipment profiles for sales planning, territory breakdowns and analysis.

• RESEARCH

Custom Research - We can conduct custom research on Intent to Purchase, Market Share, Brand Awareness etc., utilizing all formats including face to face, focus groups, mail, telemarketing, web based and email, segmenting exactly the audience you need to target.

Research Products:

• Blue Book Top 100 Printers - An interactive CD-ROM providing more than 1,000 detailed and up-to-date records for the top 100 printers in North America as ranked by sales volume. Each record includes multiple contact names within each facility, company name, address, phone, URL, business classification, employee range.
  Click here to see a sample, click here to order.

• GraphSTATS - A quarterly interactive CD-ROM providing a detailed and comprehensive overview of the commercial printing industry broken out by business classifications and equipment profiles. Comparative census information is also included.
  Click here to see a sample, click here to order.

• Graphic Directions - A monthly subscription newsletter produced in partnership with sister organization TrendWatch Graphic Arts. Each issue concentrates on a particular technology looking at historical trends, current market status, related supplies and equipment and long-term forecast. Trend and installed base data are supplemented with perspectives from all corners of the industry.
  Click here to see a sample, click here to order.

For more information about our products and services, including fast counts on how many contacts we can supply for your immediate sales and marketing needs, please contact...

Carl Sartori, Director of Sales,
csartori@reedbusiness.com
GRAPHIC ARTS BLUE BOOK / AF Lewis
646-746-7429
www.gabb.com