About The
Graphic Arts
Blue Book

Media Kit
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The Blue Books

Published continuously since 1909, the Blue Book is the graphic arts industry's most trusted trade and reference directory. Eight regional editions of the Blue Book are published annually covering the entire US and Canada. The Blue Book makes it easy for printers, implant managers and graphic arts buyers to find suppliers by offering listings three ways...

1. The "WHERE TO BUY IT" SECTION:
   Listings of local and national product and service resources, broken out by product
   
   
2. GEOGRAPHIC SECTION:
   A listing of all companies in that region broken out by state and city
   
   
3. THE MASTER INDEX SECTION:
   An alphabetical listing of all companies in that region

Copies of their local edition are sent to every printer in the US and Canada, providing advertisers with a unique and high profile opportunity to reach printers on either a regional or national basis. Available Blue Book services include advertising, inserts, enhanced listings and logos as well as a range of online opportunities.

Regional Editions

The eight regional editions of the Blue Book uniquely allow you to target your key customers on a regional or national basis. Issues include...

• Pacific Northwestern Edition (PNW):
  A $13 billion market made up of Northern and Central California, Oregon, Washington, Northern and Central Nevada, Utah, Idaho, Wyoming, Montana, Alaska, Alberta, British Columbia, Manitoba, Saskatchewan, Northwest Territories, and the Yukon.
  
• Southern California/Southwestern Edition (SC/SW):
  This $10 billion market consists of Southern California, Arizona, Southern Nevada, and Hawaii.
  
• Texas Central Edition (TC):
  $22 billion market that includes Texas, New Mexico, Colorado, Nebraska, Kansas, Oklahoma, Arkansas, Missouri, and Louisiana.
  
• Midwestern Edition (MW):
  This $33 billion market is made up of Illinois, Indiana, Iowa, Michigan, Minnesota, Wisconsin, North and South Dakota.
  
• Northeastern Edition (NE):
  This $22 billion market includes Maine, Vermont, New Hampshire, Rhode Island, Massachusetts, Connecticut, Upstate New York, Ontario, Quebec, Prince Edward Island, Nova Scotia, Newfoundland, and New Brunswick.
  
• Metro New York/New Jersey Edition (MNY/NJ):
  Metropolitan New York and the state of New Jersey, make up a $30 billion market.
  
• Delaware Valley/Ohio Edition (DV/O):
  A $32 billion market covers Pennsylvania, Ohio, Maryland, Delaware, District of Columbia and its Virginia suburbs.
  
• Southeastern Edition (SE):
  $29 billion market consists of Virginia (except DC suburbs), West Virginia, North and South Carolina, Georgia, Florida, Kentucky, Tennessee, Alabama and Mississippi.

Distribution

With a total circulation of 51,500, Blue Books are distributed to qualified printers (including inplant printers) and to selected printing buyers in the area covered by each edition on a controlled (free) circulation basis. Books are available to non-advertising suppliers and others at $95 per copy.

Advertising rates-Graphic Arts Blue Book®

Long-Term Discount Rates** (Protected rates are per issue)

* Smaller display units may be bulked and will earn rate for total space used and plus $40 for each subdivision (must be in the same issue). Example: Two quarter pages, any edition, earn half page rate of $1,080 plus $40 = $1,120.

**Long term discount rates are based on three year schedules. Example: half page in any edition costs $1,080 per issue for the next three years. Contract for all editions covers (24) issues for three years.

**2-page inserts supplied by advertiser

RATES ARE NET, PAYABLE UPON PUBLICATION
After the first insertion, any contract may be canceled by written notice before closing date and by payment of the difference between the long term rate and the one-time rate for the number of issues used.

BOLD FACE AND WHERE-TO-BUY IT LISTINGS
Advertisers will be listed in bold face in the General Directory. Bold Face "Where-to-Buy-It" listings with editorial description of products and/or services will be authorized for as many headings as are qualified to describe the advertiser's offerings. The charge per advertiser's listing is $20 each except that there is no charge for the first three for an eighth page ad, five for a quarter page, seven for a half page and fifteen for a full page or larger space ad.

GABB.COM: The Blue Book On-Line

Website logo listings are part of your Graphic Arts Blue Book marketing package which includes the same number of bold face listings as print advertising. Web Listings with logos are prioritized and highlighted in each applicable category and hot linked to customer website. Additional listings can be run at a cost of $20 each. Listings are run for the duration of the print contract. If contract is cancelled web listings will be immediately removed.

GABB.COM Banner Rates

Sponsor programs and banner opportunities are now available on our website which logs thousands of hits a month.

Additional opportunities are available. Contact your sales representative to customize.

Database / Mailing List Services

Custom Selections:
The AF Lewis database contains detailed information describing establishment size, primary and secondary business classification, and details of equipment operated; telephone and fax numbers are also included. Our staff of marketing experts can create a list by any geographic selections including city, state/province and counties, SCF (3-digit ZIPs), specified ZIP ranges, MSAs, and area codes.

Direct Mail:
Customized marketing lists for one-time mailings and/or unlimited usage for marketing initiatives are available in a host of digital or hard copy options. Extensive pre-qualification from the AF Lewis database is available. Criteria include Business Classification, Employee Range and Equipment Profiles.

Custom Programming:
With versatile and expert programming we maximize the value of your list or database. By "de-duping" lists or databases we are able to remove your present customers in advance. Special fields such as SCF, county, PMSA or CMSA can enhance your database. Update services are also available. Additionally, our detailed equipment and segment information can be appended into your current data.

Media:
Database and mailing lists are available on 3.5" diskette, 100 MB Zip Disk, CD or via e-mail. Files provided on diskette are subject to restrictions of the customer list agreement. Data is available in a variety of formats and can be used in virtually all word processing, database, spreadsheet, and sales management software. Standard formats include ASCII, dBase, and Excel. Many other software programs are capable of importing these standard formats directly. Custom layouts in Access, ACT!, Filemaker Pro and Goldmine are also available. Also available is AF Lewis' Database Manager, a unique interface that allows users to query AF Lewis data for easy output of labels and reports.

Custom Mapping:
Custom Mapping by Country, State, Province, County or Region is available. The process begins with a specific criteria selection from the AF Lewis Database. A color demographic map is produced, perfect for sales initiatives, sales territory breakdowns, market presence, trade show exhibitions, etc.

GraphSTATS:
GraphSTATS is an interactive CD-ROM report containing an analysis of past and current trends of more than 120 of the most pertinent summaries and counts of graphic arts facilities. With selected datasheets updated quarterly, GraphSTATS reviews the industry by geography, business segment, number of employees, major equipment operated, and various combinations of equipment. GraphSTATS also includes counts of plants by SCF (three digit zip codes). GraphSTATS is launched through Adobe Acrobat Reader, and spreadsheets can be accessed through Microsoft Excel.

Market Research:
Using the knowledge and experience of the AF Lewis editorial staff Custom Reports and Market Research is available. Mail, Telemarketing, and/or Broadcast E-Mail surveys can be conducted to determine potential intent to purchase, market share, brand awareness, etc.

Special Low Discount Rates For Qualified Advertisers:
Advertisers in the Graphic Arts Blue Book receive special low discounted rates for all mailing lists and databases.

Blue Book Top 100 Printers:
An interactive CD ROM which provides more than 1000 up-to-date records and contact information for the top printers in North America. Each record includes key contact name, company name, address, phone, fax, URL, business classification, employee range, additional contacts (where available). This exclusive list, ranked by sales volume contains detailed, timely information for marketing executives who need to reach the key decision makers within these companies.

SALES OFFICES

360 Park Avenue South
New York, NY 10010
Phone: 646-746-7398
Fax: 646.746.7434

SALES STAFF

Director of Sales
Carl Sartori
646.746.7429
csartori@reedbusiness.com

Regional Sales Manager - East
Dana Wynkoop
646.746.7331
dwynkoop@reedbusiness.com

Regional Sales Manager - West
Don Coltenback
646.746.7413
dcoltenback@reedbusiness.com

Regional Sales Manager
Steve Ferguson
646.746.7425
sferguson@reedbusiness.com

Publisher
Steve Reiss
630.288.8807
sreiss@reedbusiness.com

Director of Information Services
Carl Sartori
646.746.7429
Carl Sartori

Production Manager
Miriam Gilliam
646.746.7410
mgilliam@reedbusiness.com