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Advertising Packages
Each year, over 800 manufacturers and suppliers advertise in the Blue Book to market their products and services. Why?
- Their customers have grown up with the Blue Book, the graphic communication industry's oldest, most trusted and most comprehensive reference
- Blue Books are distributed to virtually every commercial printer in the U.S. and Canada as well as in-plant managers and graphic arts buyers
- Blue Books make it easy for their customers to find them—by either alphabetical, geographic or product category listing sections—in print or on our website
As a marketing tool, only the BLUE BOOK offers...
- Year long exposure and impact: 68% of recipients refer to the Blue Book at least once a month, 30% refer to it at least once a week*
- Full market coverage: a print circulation of 51,000 copies with over 250,000 total users*
- Integrated marketing packages: display advertising plus bold listing and company descriptions in your product categories + prioritized online listings with your logo and live link
- Eight regional editions: target either a regional or a national audience
- Special database discounts for national advertisers
Display and margin advertising packages also include . . .
- Multiple bold listings with your company's 25-word description in the “where to buy it” section
- Your bold listing with your company's 25-word description in the geographic and company index (alphabetical) sections
- Your prioritized logo and link on www.gabb.com under all categories where you are listed in print
Bold listings include . . .
- Your bold listing in the alphabetical, geographic and “where to buy it” sections
All advertisers receive a free copy of the Blue Book edition including your advertising.
Click
here
for advertising rates.
*Source: Blue Book research
Blue Book regional editions, ad closing dates and sales contact:
Database Services
Our AF Lewis database is the industry's largest, most comprehensive and most current database of printers, in-plant managers and graphic arts buyers. Our database is utilized by virtually all of the industry's leading suppliers, trade events and trade associations.
Only our database offers . . .
- The industry's largest database:
63,000 companies and 110,000 contacts including key decision makers at virtually all commercial printers in the U.S. and Canada, as well as in-plant managers and graphic arts buyers
- The industry's most current database:
Our full-time staff of editors update our entire database annually. 50% of our records require some form of updating
- The industry's most complete database:
We track the widest range of demographic criteria — including 30 business classifications, seven employee size ranges and over 60 equipment profiles
Mailing Lists
Customized mailing lists or unlimited usage databases are available including all company, demographic and equipment selects in a range of formats. Our lists are NCOA certified, and we guarantee 99% list deliverability.
Click
here
for list selection and counts.
Click
here
to access our list count request form.
Database Services
We provide a wide range of database services to support your sales efforts and specific marketing objectives and can integrate our data into virtually all leading contact management applications including ACT!, GoldMine, Access, and Filemaker Pro.
- Merge/Purge/Append
- Sales Database Requalification
- Sales/Trade Show Lead Qualification
- Custom Demographic Datasheets/Mapping
Research Services
Custom Research
We conduct custom research against our database, i.e. Intent to Purchase, Market Share, Brand Awareness, etc., utilizing all formats including face to face interviews, focus groups, mail, telemarketing, web-based and e-mail.
Research Products
- Top 100 Printers:
An interactive CD with over 1,000 records covering the top 100 printers in the U.S. and Canada as ranked by sales volume. List records include multiple contacts within each facility, address, phone, URL, business classification and employee range.
Click
here
to see a sample, click
here
to order.
- GraphSTATS:
A quarterly interactive CD providing a detailed and comprehensive overview of the commercial printing industry as broken out by business classifications and equipment profiles. Comparative census information is also included. Annual subscriptions are available.
Click
here
to see a sample, click
here
to order.
- Graphic Directions:
A monthly subscription newsletter produced with TrendWatch Graphic Arts. Each issue concentrates on a particular technology looking at historical trends, install base current market status, related supplies and equipment and long-term forecast. Annual subscription is $149.
Click
here
to see a sample, click
here
to order.
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