The BlueBook Direct Marketing Services

Custom Databases and Mailing Lists
Behind the eight editions of the Graphic Arts Blue Book is the industry's most comprehensive database--more than 110,000 individuals at 65,000 locations encompassing printers, trade shops, and suppliers. The AF Lewis Database is the best choice for industry suppliers who want to do targeted sales and marketing to graphic arts companies. We help sales managers reach key executives with buying authority, in plants with the right product and equipment profile.

The AF Lewis Database is maintained by a full-time staff of editors and researchers. Our database consists of real people at real companies operating well-defined classes of graphic arts equipment--and you can choose almost any combination of region, company size, product and equipment to get just the targeted list you need. Since information in our database listings is confirmed by questionnaires and phone updates, we can guarantee 99% deliverability on our custom mailing list services.

For decades, the Blue Book’s AF Lewis database been utilized by virtually all of the industry’s leading suppliers, events and trade associations.

You don't have to be a large company to use The AF Lewis Database. Many of our projects are targeted mailing lists for equipment and supply dealers, trade associations, paper & envelope mills & merchants, trade shops, auctioneers, suppliers to the trade and lending institutions.

We can provide a key executive contact for each plant, or we can add selected names and titles to reach multiple executives in management, production management and sales.

The heart of database target marketing is our ability to customize databases and mail lists to reach ANY COMBINATION of 30 different product specialties and more than 60 types of equipment operated in any selected geographic area. We know where to find the presses, copiers, CTP installations, scanners, bindery equipment, pre-press systems and other specialized machinery. Describe the "ideal prospect" for your mailing or database, and we will help you define a list to match. Our customer service representatives know the industry.

Clients typically use the AF Lewis Database for sales leads, market research, budgeting, direct mail campaigns, variable data printed mailings, territory allocation, and much more. Data can be provided in contact management Software Templates - If your company uses any of the major contact management applications, such as ACT!, GoldMine, Access, Filemaker Pro etc., AF Lewis has created custom templates to allow you to get the total functionality from the program. Appended to the software is the ability to view and search the unique business classification, employee ranges and equipment profiles tracked by AF Lewis.

For more information about the AF Lewis database, including fast counts on how many names we can supply for your sales and marketing goals, call Carl Sartori at 646-746-7429; or email him at here. Click here to fill out a count request form for a free quote. Click here to see the latest total counts for the AF Lewis Database, as reported in SRDS.